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COLDWELL BANKER GLOBAL REACH
- 3,300 Office locations in 49 countries and territories
- Over 97,000 sales agents worldwide
PREVIEWS INTERNATIONAL
- Sales agents must meet expert criteria to be a Previews International agent
- Only 10% of agents meet the criteria
- A Previews property must meet price requirement for the area, only residential homes may be Previews, no commercial or rental.
- There is no designated Previews International office
PREVIEWS INTERNATIONAL MARKETING
- Presentation materials are more luxurious
- Special sign for Previews properties
- Marketing on Web sites targeting affluent buyers
- Print advertising in affluent magazines and newspapers for Previews properties
- Opportunity to promote homes during Previews agent meetings hosted by Joyce Rey
WHAT PREVIEWS MEANS FOR CLIENTS
- Prestige and exclusivity
- Targeted advertising to affluent consumers
- Expert service from agents who are qualified to sell luxury real estate
COMPREHENSIVE INTERNET MARKETING
Technology That Locates Buyers
Featuring more than 10,000 luxury property listings, ColdwellBankerPreviews.com attracts elite users and allows potential
buyers a preview of your property 24 hours a day, 7 days a week.
In addition to placing your home on CaliforniaMoves.com, we have the ability to position it as one of the featured properties on the home page. Properties that are featured on the home page of CaliforniaMoves.com typically generate 1,600 more hits than other listings.
More than 4,500 Sales Associates in Southern California
Over 80 Southern California offices; more than 3,300 offices in 47 countries and territories around the world.
$16 billion sold in 2009 in Southern California.
Coldwell Banker Previews International participated in nearly 12,000 transaction sides of million-dollar-plus homes, which equated to $22 billion in sales volume in 2009.
When you list your home with Previews® you gain access to an international referral network.
- More than 3,300 residential real estate offices
- Nearly 100,000 sales associates in 47 countries and territories
Powerful International Connections
- Coldwell Banker Previews International® has an unparalleled network referral system.
- Previews® Property Specialists are connected across the globe through Previews® e-Directory, a state-of-the-art communication tool.
COMPREHENSIVE INTERNET MARKETING
Technology That Locates Buyers
Featuring more than 10,000 luxury property listings, ColdwellBankerPreviews.com attracts elite users and allows potential buyers a preview of your property 24 hours a day, 7 days a week.
Links to ColdwellBankerPreviews.com are featured throughout ColdwellBanker.com, which attracts over 2 million visitors from more than 100 countries and receives more than 10,000 leads via e-mail.
ColdwellBanker.com links to local websites, including CaliforniaMoves.com, more than 100,000 times each month, providing visitors with .
Up-to-date community information including new listings in the area, Open House Tour schedules, maps and driving directions.
Coldwell Banker California’s Web site, CaliforniaMoves.com, features all homes posted on the 20 Multiple Listing Services in Northern and Southern California. Coldwell Banker is the only real estate company in California that offers this service, making CaliforniaMoves.com a highly visited website.
- Our partnership with Realtor.com allows us to position your home as a Showcase Listing. Fewer than 10% of the listings on Realtor.com are Showcased, which means they are highlighted amongst the sea of listings by using multiple photos and a detailed description.
- We have launched an unprecedented alliance with Realtor.com, the number one visited Web site for homebuyers, that provides maximum exposure for your home.
- Through our exclusive partnership with NYTimes.com, we can position your property in NYTimes.com’s Real Estate section, which accounts for more than 1.3 million unique visitors monthly.
- The International Herald Tribune (IHT.com) generates 2.8 million unique visitors per month. Through our partnership with IHT.com, all appear on this upscale site for an international audience of opinion leaders and business decision makers.
- Your home will be included amongst the 1.2 million listings that appear on FrontDoor.com. This important new online listing service was developed by Scripps Network, the lifestyle media leader behind HGTV, which is seen in more than 95 million U.S. households.
- RealEstate.AOL.com reaches up to 5 million unique users per month, with 29% of their visitors grossing a household income of $100,000 or more.
- Zillow.com is one of the most visited real estate Web sites on the internet. Zillow’s online real estate community allows homeowners, buyers, sellers, and real estate agents to find and share vital information about homes. By having your home listing appear on Zillow, you’re reaching an important audience.
- Trulia.com has over 3 million visitors a month and boasts a comprehensive 2.0 map-based search interface that provides high–level property information and links to property detail pages.
- LATimes.com - Part of a family of more than 50 Web sites that attract over 12 million unique visitors per month, ranking it as one of the nation’s leading news and information networks.
- Realestate.yahoo.com - Yahoo! ranks as the world’s No. 1 most visited web portal. Yahoo! Real Estate is the second most highly trafficked real estate Web site.
- Google - Google is the search engine of choice for 61% of all searches worldwide. Your listing is displayed and updated daily.
Coldwell Banker Residential Brokerage buys hundreds of key words in local search engines around the globe to increase the chances that online buyers worldwide are directed to your property.
EXCEPTIONAL ADVERTISING
Local Advertising
Coldwell Banker® View compliments the expertise of your agent with a comprehensive muti-media resource reaching hundreds of thousands of homebuyers in Los Angeles, Santa Barbara and Ventura counties.
When your home is advertised in CB View it reaches beyond your local community through our extensive distribution channel. In today’s market the buyer of may come from around the corner or 100 miles away. Either way, advertising in CB View assures your property benefits from a comprehensive marketing strategy unmatched by any other real estate brokerage.
UNMATCHED RESOURCES
CB View Magazine – A weekly color magazine distributed through key news publications including The Wall Street Journal, LA Times, Santa Barbara News Press, Ventura County Star, Larchmont Chronicle, and the Beach Reporter.
CB View Digital Edition – For consumers who prefer reading our magazine online, CB View is also available in a robust, digital format that distributes to our clients worldwide via the internet.
CB View Web Site – The internet has created a generation of consumers who demand statistics and other details associated with your home. Visitors to CBView.com will find all our listings in Los Angeles, Santa Barbara, and Ventura County contain multiple photos, sales price history, satellite views, community information, open house mapping and much, much more.
EXCLUSIVE PRICING STRATEGY
If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases dramatically. Pricing it at or below market value increases the number of showings and the percentage of qualified buyers viewing your home.
Overpricing drawbacks are numerous and rarely to your benefit.
- Pricing your property higher than comparable listings may actually
help sell another property more quickly than yours.
- Overpricing may attract the wrong buyers.
- Sales Associates will miss showing your property to potentially qualified buyers because your home is out of their client’s price range
- Fewer potentially qualified buyers will respond to the marketing done on behalf of your home.
- You will lose a potential buyer who is unwilling to negotiate.
EXCLUSIVE OPPORTUNITIES
- Previews Direct Mail Lists Your Previews Property Specialist has direct marketing access to more than 150,000 affluent and ultra-affluent individuals in the U.S. and abroad.
- Previews Property Brochures Your Previews Property Specialist will create a beautifully designed, full–color brochure to showcase the elegance, character and unique features of your home.
- Previews Regional and Local Market Publications Depending on the location of your home, your specialist may also list your home in one of our prestigious local or regional magazines.
- Multimedia Marketing Expert photography and customized Web sites invite buyers to conveniently preview your home from anywhere, anytime.
A TRACK RECORD OF EXPERIENCE
Unmatched Resources, Global Network, Comprehensive Internet Marketing, Exceptional Advertising, Luxury Home Experience, Local Marketing Expertise, The Previews® Professional Advantage
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